Original (danish) wine
Danes do not appreciate danish wine. They think it taste like P***.
Our job was to make Danes produce Danish wine at home, so that they could learn
to understand, share and (maybe) love danish wine.
We made a new category within danish wine and called it Original Wine.
Danes love the whole DIY trend. Making jam, cider and beer in there kitchens.
This trend we wanted to tap into. Therefore we made a startkit in collaboration
with Danish Home production.